Ever since our latest update to the TopBiz platform, you may have seen some lightning around.
However, we’re not talking about glorious bolts of electricity barreling out of the sky…
We’re talking about the new Promotion platform and promoted listings!
Here at TopBiz, we’re all about helping local businesses crush their marketing and growth goals. And that’s why we believe in giving the new kid on the block a chance to vie for someone’s business toe-to-toe with the biggest competitors in their area.
However, what if you don’t have the same amount of raving reviews? What if you’re stuck on the 5th or even 6th spot of search results?
Don’t stress out – this is exactly why we’ve created the Promotion platform!
By default, our search algorithm uses a mixture of a business’ rating, proximity to your location, and contextual relevance (based on the content they add to their listing) to determine the best results for your search.
However, businesses are able to purchase a promotion package to appear above the rest of the search results.
Here’s the priority hierarchy:
This means promoted businesses will always appear higher in the search results than other businesses on our platform – given that they qualify in terms of relevance, proximity and other factors.
At the moment, there are two tiers of promoted listings available on TopBiz, Tier 1 and Tier 2.
The key difference between the two of them is centered around their priority in search results.
Tier 1 Promoted Listings appear above featured, verified, and regular listings. On the other hand, Tier 2 Promoted Listings appear above all listings, including Tier 1.
So, let’s say that you’re interested in the promotion program and would like to promote your business on TopBiz.
Thankfully, the whole process is super simple and you can get started in 3 simple steps.
As we mentioned above, there are only 3 short and easy steps involved in promoting your business on the TopBiz platform.
Pretty simple, huh?