Increase Your Listing Visibility On TopBiz
Doesn’t it suck when you spend all the time in the world trying to craft the perfect listing – only to see zero views on it a week or two later?
Unfortunately, many businesses and marketers slap together a quick listing, and expect it to rank off the bat…
However, you’re better than that – after all, you’ve found your way here!
In this post, we’re going to give you some of our top tips on what it takes to increase the visibility of your listing on TopBiz. Ultimately, if you follow this guide to the tee – you’ll see a lot more eyeballs on your business’ profile, and ultimately, more customers down the road.
Our Top 5 Tips For Better Visibility
Let’s dive right into the beeswax! Below, we’re going to go over the 5 most important things that you should incorporate into your listing in order to appear in-front of more customers on TopBiz.
1. Content Is King!
At the end of the day, just like any other search engine out there – TopBiz relies on the content you publish on your listing in order to bridge the gap between your business and potential customers on our platform.
So, what does this mean for you?
To illustrate this point in a simple example – a business that works the keyword “dishwasher repair” into their description, tag-line, or has it featured in their reviews is far more likely to show up for someone looking for a company to fix their dishwasher than a business that doesn’t.
The takeaway from this tip:
Don’t be shy, work in some keyword-rich copy into your description and tagline. This helps you show up for customer searches and provides SEO benefits too!
2. Publish Your Address
One of the key ranking factors in search results on TopBiz is proximity. So if you want to make sure that customers in your area can find your business – you’ll need to add your location to your profile.
However, you don’t necessarily have to add your full address!
You can simply add the city you service such as “Vancouver, BC” and our geo-algorithm will do it’s magic.
Pro Tip: Featuring your full address is a great way to score an NAP (Name, Address, Place) citation with Google, helping your local SEO.
The takeaway from this tip:
Your location is one of the most important factors, but you don’t necessarily need to feature a full address to start showing up in a particular city.
3. Add Your Region
But what if you really don’t have an address? No worries – that’s why we’ve got a second level of geo-relevance going on!
Whether you do or don’t have an address, adding a region to your profile is a fantastic idea, because it allows you to immediately start showing up for searches in that area, as well as make appearances on competitor’s pages.
So, what should you add to this field?
The answer here is cities and towns that your business actually services.
The takeaway from this tip:
Regions are a fantastic way to show up in neighboring cities and gain new business with local customers in a broader area.
4. Add The Right Categories
Categories are one of the primary ways that customers search here on TopBiz.
So if your business doesn’t have a category added, or is listed under the wrong category altogether – you’re basically out of luck!
That’s why it’s important to take a moment and pick out the right categories when creating or editing your business listing on the TopBiz platform. Keep in mind that you can actually add several categories to your listing at once. However, they would all have to be relevant to one another – otherwise our webspam team will be in touch.
The takeaway from this tip:
Add relevant categories to your profile in order to start showing up for more searches in your area.
5. Claim Or Promote Your Listing
If you’ve read our recent post on the TopBiz Promotion Platform, you likely already know that promoted and claimed businesses will always show up on-top of regular listings in search results.
Claimed listings are automatically phone-verified to ensure that customers are dealing with a real and reputable business in their area.
So, how do you claim your listing?
You can do this by heading over to the “My Listings” tab on your dashboard, selecting the listing you want to claim, and clicking the “Switch Plan” button on the listing’s card.
But, what if you need an extra boost in visibility?
Well, that’s where promoted listings come into play!
At the moment, we have 2 tiers of promoted businesses here on TopBiz, which we’ve covered in the blog post mentioned above. You can sign up for either tier by clicking the “Promote” button on your listing’s card in the “My Listings” interface.
The takeaway from this tip:
Claiming your listing is a great way to get an instant boost in visibility while Promotion allows you to appear on-top of all other search listings for a select period of time.
